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Décor > Rugs > Area Rugs > Part #: UTP04-IV
SKU #: NO10993

Nourison Utopia Ivory Rug

(View all from Nourison)

69.99  - $697.66

List Price: $159.00

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Nourison Utopia Ivory Rug

Indulge your fantasies with this collection of striking abstract patterns in muted grays and chromes. Make a bold statement while you add an enchanting work of art to your floors. Utopia is the perfect choice for a variety of interiors and lifestyles. Beauty is in the details, as this lovely leaf in dramatic close-up clearly shows. Bold yet not overpowering, its lyrical arabesques create a harmonious balance of shadow and light. The effect is easy on the eye and works equally well with modern or traditional home design.

Features:

  • Technique: Power Loomed
  • Material: 50% Polyacrylic, 50% Acrylic
  • Nourison recommends only the use of Woolite or other compatible Carpet Cleaner for the cleaning of all rugs.
  • Construction: Machine made
  • Collection: Utopia

Dimensions:

Runner 2'3" x 8' Rug Size

  • Pile Height: 0.5"

9'6" x 13' Rug Size

  • Pile Height: 0.5"

7'9" x 10'10" Rug Size

  • Pile Height: 0.5"

5'3" x 7'5" Rug Size

  • Pile Height: 0.5"

3'6" x 5'6" Rug Size

  • Pile Height: 0.5"

2'6" x 4'2" Rug Size

  • Pile Height: 0.5"
Show Additional Info

Nourison Utopia Ivory Rug

Weights & Dimensions

Runner 2'3" x 8' Rug Size

  • Pile Height: 0.5"
  • Overall: 96" L x 27" W

9'6" x 13' Rug Size

  • Pile Height: 0.5"
  • Overall: 156" L x 114" W

7'9" x 10'10" Rug Size

  • Pile Height: 0.5"
  • Overall: 130" L x 93" W

5'3" x 7'5" Rug Size

  • Pile Height: 0.5"
  • Overall: 89" L x 63" W

3'6" x 5'6" Rug Size

  • Pile Height: 0.5"
  • Overall: 66" L x 42" W

2'6" x 4'2" Rug Size

  • Pile Height: 0.5"
  • Overall: 50" L x 30" W

Features

Product Type: Area RugConstruction: Machine made
Technique: Hand wovenPrimary Pattern: Floral and plants
Primary Color: IvoryLifestage: Adult
Type of Backing: Jute BackingMaterial: Synthetic; Acrylic
  • Material Details: Polyacrylic
Reversible: NoRug Pad Needed: Yes
Outdoor Use: NoProduct Care: Professional Dry Cleaning
Country of Manufacture: China 

About the Manufacturer

In the 1970's, Paul, Edmund, Alex, and Steven Peykar first became involved in the carpet and area rug business at the retail level, operating a store in Westbury, Long Island. Those years provided the brothers with truly invaluable experience in understanding the needs, the supply and merchandising issues, that confronted retailers who depended on traditional importers and replenishment strategies.

Together, in 1980, the Peykars took these insights and began to turn them into an outstanding success in a wholesale operation with a new and highly focused business philosophy. Initially, the company was called Noury & Sons, in honor of the family patriarch, Noury Peykar. At that time, the Peykars saw a promising future in wholesale because they were able to bring in large assortments of rugs that had not been readily available before. They sought to create new merchandising possibilities with truly programmed handmade collections. Their strategy was to address the retailer's most vital concern – always having the right rug, in the right color and design, when they needed it. The new company worked on the assumption that delivery was going to be the foundation of long term success.

Known today as Nourison, the company that the Peykars founded in 1980 is now the world's leading and most diversified producer and importer of handmade area rugs. Recognized throughout the home fashion community for the range and exemplary quality of its assortments, the company has achieved a conspicuous leadership position in the market through an aggressively innovative approach to product development. "Our strategy is simple and consistent," observes Alex Peykar. "We look at the market to see what other companies are doing, and then we do something different – we focus on creating new opportunities."

From classic Tibetan weaves to hand-knotted wool and silk Chinese carpets, from museum quality flatweaves to sumptuously hand-finished power loom designs, Nourison rugs offer a unique combination of beauty, craftsmanship, and value in virtually every price and construction category. Most recently, the company has introduced several collections of luxury broadloom, which have been enthusiastically received by retailers and consumers throughout the United States.

Nourison Utopia Ivory Rug

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When you buy a Nourison Utopia Ivory Rug online from Wayfair, we make it as easy as possible for you to find out when your product will be delivered. You can check on a delivery estimate for the Nourison Part #: UTP04-IV here. If you have any questions about your purchase or any other Area Rugs product for sale our customer service representatives are available to help.Whether you just want to buy a Nourison Utopia Ivory Rug or shop for your entire home, Wayfair has a zillion things home.
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Customer Reviews

Tell Us What You Think!

Tell us what you think about the Utopia Ivory Rug. It will help us provide you with better products in the future and help your fellow Wayfair shoppers make better purchases.

See all 9 reviews >> Write A Review 
Average Overall Rating:
(based on 9 reviews)
 
4.6 

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12/02/2014
5.0

Beautiful Area Rug!

Adriana from Shelby Twp., MI– Verified Buyer

This rug is exactly what I have been looking for. I have been looking for a gray rug for my great room for a while. All the other rugs I looked at with gray in it, looked great in the pictures but once I read the reviews it would say the gray was a bluish-gray or green-gray instead of gray-gray. This is the perfect gray! I was worried about it being thin but it is perfect. It does not look cheap at all! I get so many compliments on it. The price is awesome and I would recommend!!

Was this helpful? Yes0 No0
12/04/2014
4.0

Worth the price

Leah from Lebanon, PA– Verified Buyer

Seemingly well made. I am only using it under my dining room table, so it is not going
to be in a high traffic area. Happy with the purchase.

Pros: Awesome pattern. Bold, yet subdued at the same time
Cons: Edges were rolled..but did flatten out (with my help) in less than a week

Was this helpful? Yes0 No0
03/16/2014
5.0

Utopia Ivory Rug

Debbie from Hinsdale, IL

I love this rug. The colors are as shown. The pattern is beautiful. It's soft and lovely in my family room. A great purchase!

Was this helpful? Yes0 No0
09/24/2014
5.0

awesome rug, do it!

Haley from Boston, MA– Verified Buyer

This design is awesome! Really unique and the colors match the picture. The rug is soft but pretty thin so it's easy to slide under the bed.

Was this helpful? Yes0 No0
04/22/2013
5.0

I love it

Connie from Utah

I say this in a local store, soI knew what it was going to look like, but they didn't have the size I wanted. This got here really fast and I can't believe how it wasn't wrinkled considering how tight they roll them for shipment. My freind says she wishes she'd purchased her rug from here.

Was this helpful? Yes1 No0
11/21/2014
4.0

Pretty Happy w/ Purchase

Cindy from South Lake Tahoe, CA– Verified Buyer

Good area rug for price. Actual design is a little more brown, that I thought was black in picture. Still very nice and happy with purchase.

Good value

Was this helpful? Yes0 No0
03/16/2014
5.0

from Colorado

11/11/2012
4.0

from Florida– Verified Buyer

11/17/2013
4.0

from Oregon

1 

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Reference

OUR SKU # NO10993

Utopia Ivory Rug is also sometimes listed under the following manufacturer numbers: 099446048097, 099446048189, 099446050373, 099446050465, 099446050557, 099446050731

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