|Material Details: Polyacrylic||Construction: Machine made|
|Technique: Hand woven||Primary Pattern: Floral and plants|
|Primary Color: Ivory||Type of Backing: Jute Backing|
|Material: Synthetic; Acrylic||Rug Pad Needed: Yes|
|Product Care: Professional Dry Cleaning|
Questions & Answers
Nourison Utopia Ivory Rug
Utopia Ivory Rug
Debbie from Hinsdale, IL
I love this rug. The colors are as shown. The pattern is beautiful. It's soft and lovely in my family room. A great purchase!
I love it
Connie from Utah
I say this in a local store, soI knew what it was going to look like, but they didn't have the size I wanted. This got here really fast and I can't believe how it wasn't wrinkled considering how tight they roll them for shipment. My freind says she wishes she'd purchased her rug from here.
Anonymous from Colorado
Anonymous from Oregon
Anonymous from Florida– Verified Buyer
Together, in 1980, the Peykars took these insights and began to turn them into an outstanding success in a wholesale operation with a new and highly focused business philosophy. Initially, the company was called Noury & Sons, in honor of the family patriarch, Noury Peykar. At that time, the Peykars saw a promising future in wholesale because they were able to bring in large assortments of rugs that had not been readily available before. They sought to create new merchandising possibilities with truly programmed handmade collections. Their strategy was to address the retailer's most vital concern – always having the right rug, in the right color and design, when they needed it. The new company worked on the assumption that delivery was going to be the foundation of long term success.
Known today as Nourison, the company that the Peykars founded in 1980 is now the world's leading and most diversified producer and importer of handmade area rugs. Recognized throughout the home fashion community for the range and exemplary quality of its assortments, the company has achieved a conspicuous leadership position in the market through an aggressively innovative approach to product development. "Our strategy is simple and consistent," observes Alex Peykar. "We look at the market to see what other companies are doing, and then we do something different – we focus on creating new opportunities."
From classic Tibetan weaves to hand-knotted wool and silk Chinese carpets, from museum quality flatweaves to sumptuously hand-finished power loom designs, Nourison rugs offer a unique combination of beauty, craftsmanship, and value in virtually every price and construction category. Most recently, the company has introduced several collections of luxury broadloom, which have been enthusiastically received by retailers and consumers throughout the United States.