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Nourison Rugs

Nourison Rugs

In the 1970's, Paul, Edmund, Alex, and Steven Peykar first became involved in the carpet and area rug business at the retail level, operating a store in Westbury, Long Island. Those years provided the brothers with truly invaluable experience in understanding the needs, the supply and merchandising issues, that confronted retailers who depended on traditional importers and replenishment strategies.

Together, in 1980, the Peykars took these insights and began to turn them into an outstanding success in a wholesale operation with a new and highly focused business philosophy. Initially, the company was called Noury & Sons, in honor of the family patriarch, Noury Peykar. At that time, the Peykars saw a promising future in wholesale because they were able to bring in large assortments of rugs that had not been readily available before. They sought to create new merchandising possibilities with truly programmed handmade collections. Their strategy was to address the retailer's most vital concern – always having the right rug, in the right color and design, when they needed it. The new company worked on the assumption that delivery was going to be the foundation of long term success.

Known today as Nourison, the company that the Peykars founded in 1980 is now the world's leading and most diversified producer and importer of handmade area rugs. Recognized throughout the home fashion community for the range and exemplary quality of its assortments, the company has achieved a conspicuous leadership position in the market through an aggressively innovative approach to product development. "Our strategy is simple and consistent," observes Alex Peykar. "We look at the market to see what other companies are doing, and then we do something different – we focus on creating new opportunities."

From classic Tibetan weaves to hand-knotted wool and silk Chinese carpets, from museum quality flatweaves to sumptuously hand-finished power loom designs, Nourison rugs offer a unique combination of beauty, craftsmanship, and value in virtually every price and construction category. Most recently, the company has introduced several collections of luxury broadloom, which have been enthusiastically received by retailers and consumers throughout the United States.

Browse Collections from Nourison
2000Altered StateAmoreArt House
Ashton HouseBarcelonaBasketweaveBloom
BonitaBrisbane/AmoreButtonCambridge
CapriChaletChambordCharleston
Chateau/W9Citi LimitCk30 CoastalColor Motion
ContourCoral ReefCosmopolitanCountry Heritage
CraftworkDenimDesert DawnDesigner Rugs
DimensionsEclipseElements PgEnhance
EscaladeEscapeEverywheresExpressions
FantasiaFantasyFeltFelt Poufs
FirenzeFirmgripFlower ArtFur
GalwayGatsbyGotta Get ItGrand Suite
Graphic IllusionsHeritage HallHeritage SavannerieHome and Garden
ImpressionistIn BloomIndia HouseJaipur
JulianKailashKindredLakeside
Life StylesLinearLiving TreasuresLuminance
LuminescenceMangroveMarbellaMaya
MesaMicheal AminiModaModern Arts
Modern EleganceMondrianMystiqueNatural Leather and Hide
NaturalsNepalNew GenerationNew Horizons
NordsNourison 2000Nourison 3000Nourmak Encore
Overland StreetParallelsParamountParthia
PatagoniaPellePerceptionPersian Arts
Persian EmpirePomPorticoPrestige
PuliRadiant ArtsRadiant ImpressionsReflections
RegalRhapsodyRivieraSari
SerenataShagShiftlocShoreline
SiamSilk ElementsSilk InfusionSilk Pointe
Silken AllureSkylandSomersetSpectrum
SplendorSterlingStyle BrightStylebright
Suf I NoorSunburstSuperlativeSuzani
SymphonyTajikTaosTreasures
TropicsUltimaUrban SafariUtopia
VallencierreVersailles PalaceVistaWestport
WildflowersWool ValuesWoven LusterZambiana
Zen

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