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New Bright Industrial Co., Ltd. is a privately owned enterprise. Founded in 1955, they are a totally vertically integrated manufacturer and have through the years built their expertise in injection molding, tooling, mechanical design, precision engineering parts design, and miniature motor manufacture. Today, they pride themselves in having become one of the leading manufacturers in battery operated toys and radio control products. They are one of the top two manufacturers with the largest market share within their specialized categories in the North American toy market.