|Jute Rugs from Natural Area Rugs are both durable and elegant. They are a great way to add style and comfort to any room. Jute is one of the finest and softest of natural floor coverings materials. This makes it ideal for areas of your house with moderate traffic such as living rooms, bedrooms and home offices. Our jute rugs are 100% natural. Natural jute varies in color from light tan to brown. This natural color is visible in each rug. Jute rugs date back to earliest days of rug making. Many of the current designs are rooted in this ancient tradition of rug making.