Global Brand Initiative’s (GBI) goods are inspired by the traditional handicrafts of India. Our products are a marriage of traditional craft and a modern adaptation. We offer a collection of contemporary jewelry and home accessories that reflect our global story and unique design aesthetic. Artisanal crafts are a deep-rooted cultural tradition in India. The techniques of the artisans we partner with have been passed down for generations and we feel their craft, skill and artistry are worth preserving and showcasing. GBI aims to meaningfully impact the artisans we work with by bringing their technique to the global market. Our philosophy is based on empowerment and mutual respect rather than charity, our fair trade practices provide a stable income, improve livelihoods and enhance well being for entire communities. The core of GBI’s values is to enhance the quality of life for our artisans in addition to preserving craft and technique.