Made in Mars is a rethinking of what a board sports compnay is all about. Due to thier "alien" company culture, they embraced the "Made in Mars" name. Looking around they saw a lot of companies in their Biz, many that were doing a good, and sometimes even a great job at making boards and trying to fit into the "Action Sports lifestyle". This was all great, but it just wasn't for them. Made in Mars wants to help their customers who ride and skate their boards define their own lifestyles and make their own paths. They want to be part of your artistic expression, means of transportation and facilitators of good times. By the way, they also wanted to have some fun and yes, even make some money doing it!