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LunaTik products were conceived by Scott Wilson, found of MINIMAL and former Global Creative Director of Nike Watches. They have been realized and made available to you through the magic of crowd-funding. He had the idea when the Ipod Nano was announced and the industry leading brands were not interested in developing it. Wilson decided to put them on Kickstarter, a fundraising website for creative projects. The response was overwhelming and their goal was to raise $15K in 30 days but instead ended up raising nearly $1M, shattering all Kickstarter records and instantly validating their designs globally.