Founded in 1985, La Crosse Technology is a multinational company that has led its business to thrive through a small-town emphasis on customer satisfaction. Their consumer electronics products include radio-controlled clocks and watches, wireless weather stations, power monitors, and other measuring devices. La Crosse Technology introduced radio-controlled clocks to the US market in 1991 and continues to be on the cutting edge of this technology across America. All of their weather instruments, clocks, and watches are calibrated daily to the atomic time standard of the National Institute of Standards and Technology. All instruments default to fahrenheit, inches, mph and all atomic time pieces are tuned to a 60 kHz, WWVB radio signal in Fort Collins Colorado.