Kurt Adler's story begins after the close of World War II when he tried his hand at exporting general goods. As the business grew and European economies began to flourish, he changed direction to importing. In the 1950's, ornaments were first offered. Beautiful handmade angels from East and West Germany found an enthusiastic audience in America. The line was expanded with glass ornaments from Czechoslovakia, hanging ceiling decorations from Germany, and miniature lights from Italy. Suddenly, America was ablaze with festive decorations that offered a European flair.
The next decade, Kurt Adler started importing holiday goods from the Far East. Collectors delighted in colorful snowglobes among other items that came alive with movement and innovation. In the 1970's, holiday decorating was transformed into a fashion business with ornaments crafted in country colors. When everyone on the streets of New York was wearing long striped scarves, the popular clothing patterns were redesigned as popular Christmas stockings. During that time, people were captivated by the realistic look of the German Black Forest Christmas trees.