About Kitchenaid

KitchenAid has spent decades creating innovative products for the well-equipped kitchen. From commercial grade cooktops and wine cellars to stand mixers and an impressive assortment of cookware, bakeware and accessories, they offer virtually every culinary essential you could need. The basic design of the now legendary KitchenAid Stand Mixer remains the same to this very day. In fact, the Smithsonian Institution recently honored the KitchenAid Stand Mixer and an "American icon" and placed it in their Washington D.C. Museum.

The KitchenAid Brand is currently marketed by Whirlpool Corporation, which is a global company with a presence in markets in North America, Latin America, Europe, and Asia. The KitchenAid Division was purchased in 1986 from the Hobart Corporation in order to expand Whirlpool's market into home appliances in North America. The KitchenAid Brand represents the high-end of the home appliance market for Whirlpool Corp, which remains a popular brand name as well.