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Kidz Delight, was formally incorporated in 2003 as a part of the large worldwide toy conglomerate, CIDE. Besides Kidz Delight, the company's other divisions include its Research and Development arm SEI based in France and K.E.C, the wholly owned subsidiary which provides the infrastructure for manufacturing and moving product around the world. The efforts of Kidz Delight are supported by a worldwide corporate team, well-versed in the intricacies of new product development, from superior designers, to engineering talent and state of the art technology. Finally, the company's dedication to safety and the environment puts the company at the forefront among toy companies.