The Juliette Collection is a part of World Trade Jewelers. Twenty seven years ago a retail jewelry store was opened on Nassau Street in NYC. After a few years, an opportunity presented itself and a second store was opened at the World Trade Center. With this transition the establishment of the New Company name evolved – “World Trade Jewelers”. Then with the wake of the terrible tragedy on September 11, 2001 the business owners decided to take this time to jumpstart the wholesale division which leads us into today’s story. A new diamond wholesale jewelry business plan went into action in 2002 and along a company with unique and innovative product.