The brand JOOLA has it's origin in the 1950's when it was popular to combine the names of companies and cities. The sports department of the department store "Jooss" in Landau, Germany was involved in the production of the first table tennis tables, in 1952. The credit of the establishment of this brand rests with Karl Frey.
As early as 1954, "table tennis production" became an independent department within the group. When demand exploded, it finally moved from Landau to Godramstein, Germany in 1963. At the same time, this department freed itself from the mother company and an independent company was founded. In 1979 Michael Bachtler took over the company, who had been responsible for the company as managing director since 1968. He is assisted by reputable table tennis specialists.