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Isokinetics began in 1987 with one sales rep in Arkansas, selling home physical therapy equipment to rural clinics that the "big companies" did not bother calling on. They formed a philosophy of always treating the customer like they like to be treated, courteously and promptly, and offering products at a fair price. It was those customers that returned again and again and helped them grow into a company with a direct sales force serving 9 states in the Midwest, a comprehensive print catalog, and a web site selling at discount prices nationwide. Even though they are growing bigger, they never want to treat their customers like they're a "big company."