Insect Lore: Celebrating since 1969 with Butterflies & Bugs! Insect Lore was founded in California's San Joaquin Valley by Carlos White, an entomologist. He had an idea to create a kit through which people of all ages could witness the metamorphosis of a real, live butterfly. It seemed like a great idea - but the key to its success would be to create a recipe for caterpillar food. This would enable the caterpillars to eat and get enough nutrition to become healthy adult butterflies. How hard could that be?