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SKU #: IMX1320

IMAX Counterflory Wine & Towel Rack

(View all from IMAX)

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IMAX Counterflory Wine & Towel Rack

Bring home this intricately designed IMAX Counterflory Wine & Towel Rack. This wall mount wine rack has a space saving design. This traditional wine bottle rack has a simple yet appealing design and it can effortlessly display 12 exquisite wine bottles. This Counterflory Wine & Towel Rack by IMAX is made of premium quality metal that makes it strong and robust. It is burnished in black finish that makes it look unique and beautiful. This rack can be used to hang towels too. This wine rack should be dusted with a soft and dry cloth and abrasive cleaners should be avoided.


  • Counterflory wine/towel rack
  • It can be used for display and storage decorative bath towel
  • 100% Metal construction
  • To store and display a collection of vintage wines

Product Details:

  • Material: Metal
  • Wine Bottle Capacity: 12


  • Overall: 39.75" H x 11.25" W x 7.25" D
  • Overall Product Weight: 4.05lbs

Special Offer:

12 Issues of Food & Wine

Included with purchase ($20 value). 

IMAX Counterflory Wine & Towel Rack

Weights & Dimensions

  • Overall: 39.75" H x 11.25" W x 7.25" D
  • Overall Product Weight: 4.05lbs


Material: MetalWine Bottle Capacity: 12
Style: TraditionalDisplay Rows: Yes
Country of Manufacture: China 

About the Manufacturer

The story behind IMAX Corporation is a tale of hard work and determination resulting in great success. What Al and Faye Bulak started in 1984 as a small company importing copper flower containers has grown into one of the top U.S. import companies serving the At Home market. Today with over 38,000 customers, 128 road reps and product showing in 20 showrooms worldwide, IMAX continues to provide home and garden accessories imported from 12 countries around the globe. Their 500,000 square foot distribution center and corporate headquarters encompass 4 state-of-the-art fulfillment facilities and house around 165 full-time employees. Additional sourcing, product development and showroom facilities in the USA, India and China truly make IMAX a global source.

With the recent addition of Trump HomeTM Room Décor, the Carolyn Kinder Collection, IMAX Trends and the expansion of their Seasons and Celebrations collection , they provide product designed to meet your needs. IMAX's designers and product development team push creativity, taste and fashion trends – layering styles, periods, textures, and regions of the world – to create a visually delightful and meaningful environment. They believe style, integrity, and great design can make living easier.


The Counterflory Wine & Towel Rack is a Traditional style product. Traditional style furniture and decor tends to look heavy with an heirloom type quality. Common wood tones are darker shades of mahogany and walnut. Traditional style tends to feature pieces with tufted cushions and nailhead accents. You can shop for more Traditional Wine Racks in the Kitchen & Dining section of our site.

IMAX Counterflory Wine & Towel Rack

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    When you buy a IMAX Counterflory Wine & Towel Rack online from Wayfair, we make it as easy as possible for you to find out when your product will be delivered. You can check on a delivery estimate for the IMAX Part #: 10689 here. If you have any questions about your purchase or any other Wine Racks product for sale our customer service representatives are available to help.Whether you just want to buy a IMAX Counterflory Wine & Towel Rack or shop for your entire home, Wayfair has a zillion things home.
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    Wayfair's Manufacturer Insights

    When it comes to shopping for furniture, we know that first-hand experience is important in helping you make an informed decision about the item you are purchasing. Wayfair has independently evaluated this brand — no money was exchanged, no favors were fulfilled—so that you can shop with confidence. More Info



    Dependable Design
    Cherished Heirloom

    Customer Reviews

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    Tell us what you think about the Counterflory Wine & Towel Rack. It will help us provide you with better products in the future and help your fellow Wayfair shoppers make better purchases.

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    Average Overall Rating
    (based on 92 reviews)

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    1 star

    Love this as a towel rack

    from Buzzards Bay, MA – Verified Buyer

    I bought this to put on the back of a door in a very small bathroom where there is no towel storage. It is fantastic. It holds 4 large bath towers plus hand towels and you can even hang small items on the bottom. I bought two and am buying more for my main home. The wrought iron looks beautiful next to the tan painted walls. I have a similar item now in my main house, but it only holds three towels. THis is much more eye catching with the scrolled detail and would recommend it to anyone who wants their towels close at hand and has a limited amount of space. It really is almost a wall decoration it is so beautiful.

    Was this helpful? Yes1 No0

    Wrought iron wall rack

    from Bluffton, SC – Verified Buyer

    Wall rack completely met expectations. It is exactly what I was looking for. I like its ornate flair - a little fancier than others I viewed. I'm using it in a guest bath to hold extra rolled towels and magazines. Color is flat black. Very satisfied with purchase. I would recommend this product. Pros: Reasonably priced. Nice, durable quality. Arrived quickly. Good value.

    Was this helpful? Yes0 No0

    LOVE IT!

    from Newton, NJ – Verified Buyer

    I have it hanging on the wall of a small guest bathroom loaded up with multicolored towels and it really helped to bring the room a pop of color and a mediterranean character. Wish I could post a photo!

    Was this helpful? Yes1 No0

    Great product matches the description!

    from CONROE, TX – Verified Buyer

    A great find for the price. Matches the description. I use this product as a towel rack in my guest bathroom. Get lots of compliments on it. If you need exact storage in a small bathroom this would be a great addition to your bathroom.

    Was this helpful? Yes0 No0

    TH from "The Gulf Coast of AL

    from The Gulf Coast, AL – Verified Buyer

    Nice piece for a guest bath to store towels. I would have preferred an Antiqued look rather than the flat black. It is well made and works for my purpose.

    Was this helpful? Yes1 No0

    Wonderful product

    from Atoka, OK – Verified Buyer

    I got this for my daughter for her birthday. She loves it and uses it as a towel holder in her quest bathroom. I ordered two more, one for me and one for my future daughter-in-law for Christmas. Pros: No assembly required. Just hang it up. Cons: I have no complaints.

    Was this helpful? Yes0 No0

    Great Product, Met Expectations

    from Sherwood Park, AB – Verified Buyer

    I use it decoratively as a towel rack and it is perfect! Not sure if it would be the most sturdy for wine.

    Was this helpful? Yes0 No0

    Back in love again

    from iselin, NJ – Verified Buyer

    Omg omg I just love how this just make my kitchen Evan more beautiful I just love your products. What a great buy!!!! Just love them.

    Was this helpful? Yes0 No0

    towel rack for me

    from Poultney, VT – Verified Buyer

    This proctor is made very well and is exactly how it was pictured and described. Packaging was iffy....top was sticking out of it.

    Was this helpful? Yes0 No0

    Large towels/wine rack

    from Azle, TX – Verified Buyer

    Came without mounting hardware and slightly bent so that it sticks off the wall at the bottom. Pros: Well made

    Was this helpful? Yes0 No0

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    OUR SKU # IMX1320

    Counterflory Wine & Towel Rack is also sometimes listed under the following manufacturer numbers: 10689