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The Homax Group is a consumer products company offering top home care brands such as Goo Gone®, Magic American®, Homax®, Stone Care International®, Tile Guard®, and Natural Magic®. They deliver products through retail channels across North America. The Homax Group is wholly owned by Olympus Partners, a private equity firm that’s devoted to long-term growth.

They bring innovative solutions to the consumer and growth opportunities to retail partners.

Their success has come organically, with great ideas turned into great products. It has also come from striking key relationships with long-term partners and making sensible growth decisions. Today, they retain and nurture the innovative entrepreneurial spirit and drive that was originally embodied in the individual companies from which they were born.

Their Mission
Deliver innovative products of exceptional quality and value, and back those products with excellent service for the consumer and their trade partners. In all they do, they act with unquestionable integrity, ethics, professionalism, and respect.