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Play. Laugh. Grow. As the most trusted name in quality toys, Fisher-Price has been helping to make childhood special for generations of kids. While they're still loved for their classics, Fisher Price's employees’ talent, energy and ideas have helped them keep pace with the interests and needs of today’s families. Now Fisher-Price adds innovative learning toys, toys based on popular preschool characters, award-winning baby gear, and numerous licensed children’s products to the list of Fisher-Price favorites.