Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The two understood that technique is the key to swimming faster and enjoying the water more. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market, afterwards they continued to focus on creating training tools for swimmers and coaches. Many of these products are currently used by US and international Olympic teams, elite triathletes, and fitness swimmers worldwide. Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins which demonstrate an intimate understanding of swimming musculature, hydrodynamics and engineering.