Expo's job isn't limited to how, when and what you write; it's about creating a smarter way to communicate. They believe that effective communication isn't just about what you say, but how you say it. Thus, their greatest asset lies in insights from you, the consumer. In fact, studying people in their everyday environment is the catalyst for everything Expo does, from new product development to merchandising and marketing. That's also why great design and intuitive functionality are among the most important benefits of their writing systems. Expo's goal is to continue making products with contemporary designs, colors and features that integrate all of your important information into one flexible space. So when life gets messy, you always have a clean slate to figure it out.