DUSHI is bursting with great ideas to make the world a more beautiful, cheerful and friendly place. DUSHI conceives and develops unique concepts, products, services and initiatives. DUSHI always conducts business according to 4 pillars that embody and express its human values. The DUSHI concepts, products, services and initiatives bring pleasure, create a challenge and offer encouragement. In all its activities, DUSHI brings out the child in everyone, and thereby sets in motion the process of raising consciousness, experiencing pleasure and creating harmony. Children are pure, free of conditioning and always naturally themselves. Those who regularly experience the world in the same way as a child at play, naturally help build a more beautiful world. And our children are literally our future. The word dushi is Antillean and means 'sweetheart'. But DUSHI means more than simply sweetheart. Everything and everyone can be DUSHI; a person, group of people, story, event, lesson or book. So when you experience something positively: call it DUSHI!