The year 2005 started promisingly with the ISH fair in Frankfurt. Duravit impressed the numerous visitors with its new products, high-class design and striking presence. The company was able to continue the growth of the previous year. Sales to third parties increased by 16.4 percent to 211.8 million euros. The German sanitaryware market is still not developing satisfactorily and German ceramics suppliers saw a drop in sales of 6.3 per cent. The German sanitaryware sector as a whole experienced a decline of between 4 and 5 per cent. While Duravit's ceramics sales were only slightly above average, in contrast to the market trend it improved overall on the German market by 4 per cent. New products and the Bathroom Furniture and Bathtubs + Wellbeing business segments, which developed even better than expected, played a significant role in this positive result. The outstanding acceptance of the complete bathroom concept was also instrumental in this success. More and more customers are impressed by the possibility of acquiring all their bathroom furniture requirements from a single source and a single manufacturer. The foreign sales quota in the Duravit Group continued to rise to 71.4 per cent. Europe remained the main focus of international activities in 2005 but there were high growth rates in Asia and non-European countries in general.
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