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In 2003, The HammockSource, manufacturers of Hatteras Hammocks and The Original Pawleys Island Hammocks, worked with engineers to create the synthetic yarn that was initially used in the creation of rope for hammocks. As hammock manufacturers, they had long been seeking a rope that was able to be produced of long lasting color, but with the soft feel of cotton.Previously, all colorfast yarns were rough and not applicable for use in hammocks where the user completely lies within the ropes. "This innovative and proprietary product provided important customer benefits and helped to ensure that Hatteras Hammocks and The Original Pawleys Island Hammock remained the premier names in quality hand-woven rope hammocks," said J.A. Branch, president, The HammockSource. Never before had a rope been available with the cotton softness while maintaining rich color. The rope was marketed under the name of DuraCord.
In 2004, these yarns, which were initially used in the production of rope, were taken a step further by the hammock manufacturer and were incorporated into fashion fabrics for outdoor and indoor use. If the yarn could be used in rope manufacturing, why not try weaving it into fabrics that also would be soft as cotton with the performance characteristic of fade resistance? But, if revolutionary fabric was being designed, not just any patterns would do. DuraCord Textiles was born when the folks at The HammockSource hired textile designers to bring fresh custom designs to this all new fabric from DuraCord. All fabric in the line guaranteed a soft hand with a colorfast quality in all applications.
The DuraCord fabric introductions initially included three coordinating collections to be marketed under the Pawleys Island Hammocks brand. "We have taken this exclusive superior fabric and married it with top quality designs and are able to provide a solution to our customers of hammocks unlike anything previously available," states Walter R. Perkins III, CEO of The HammockSource.
That same year, DuraCord Textiles launched a sales effort of its offerings to outdoor and indoor furniture manufacturers by displaying at High Point Furniture Markets and at the fabric industry's SHOWTIME. The fabrics were met with great interest and were used in showrooms throughout the market.
Subsequent to the initial designs, DuraCord Textiles has continued to offer fresh designer styles in the fabric selections each year. The lines are not only used by the hammock manufacturer, but also major furniture manufacturers looking for performance characteristics with the ultra soft hand and designer looks.