Diggin, based in Emeryville, CA, was founded in 2006 by three toy industry veterans. Nathan Keker, Jenny Stern, and Phil Neal combined their more than 30 years of experience in sales, marketing and product innovation to introduce a line of sports toys that help kids to succeed at sports and have fun while they’re playing. All three founders were passionate about different sports growing up and are committed to bringing the joy of sports to kids. At any skill level, a kid will have fun getting active with Diggin products. Since 2006, Diggin Active has been creating innovative products in all sports categories, selling at retailers around the world, and winning numerous industry awards. Diggin is the innovation leader for kid sports and active gear. Its full line of kids’ sports products combines great design, great performance, great value, and great fun. Their philosophy is to provide products that replace the frustration and fear of learning sports with success and enjoyment so kids will develop a lifelong love of sports and active play. And what is more fun than that!