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Almost one hundred years after his namesake arrived in Brantford, Bill Verity, sensing that he could build a better mousetrap in the form of an improved commercial barbecue, launched Crown Verity, a company whose name and location link it to its past connections with the Verity family and with Brantford. Along with the location and name, Crown Verity has copied other features of successful Verity-run companies of the past, such as a unique, state-of-the-art product(top of the line grills), extensive markets throughout North America and a reputation for quality to back the company motto "our Reputation is Stainless".