Cranial Cradle visionaries Vince and Sheryl Lake previously operated a 6000 sq. ft. childcare center in Maryland. During this time, they began their research regarding plagiocephaly (flat head syndrome) and they were determined to make a difference since the only therapies were corrective, expensive and long-term. There were no preventative measures that parents could take, so the Lakes set out to create cutting-edge products that ensure babies have a surface to sleep on that may reduce excess pressure to the developing cranium. The result of their efforts is Cranial Cradle.