Couristan Easton Poppy Red Crushed Velvet Rug

Showcasing a unique fusion of modern European influences with classic design elements the Easton Collection offers a sophisticated fashion statement for today’s transitional interiors. These plush area rugs instantly bring a sense of stylish comfort to any space and create a beautiful foundation for elegant living. Face-to-face Wilton woven of 100% heat-set Courtron™ polypropylene, this ultra-fine synthetic yarn is both durable and lavishly soft. Adding even more luxury to the collection, Easton area rugs have one million points of yarn per square meter resulting in a dense surface that feels rich and indulgent. With a chic range of designs that include large-scale floral motifs as well as more contemporary/abstract patterns, Easton offers a fresh aesthetic which appeals to a wide-range of decorating tastes. Featuring a soothing color palette of modern neutrals, like Lavender, Gold, and Cream, these artistically-styled area rugs have a subtle abrash effect reminiscent of a watercolor painting.

Features:

• Technique: Loom-carved
• Material: 100% Heat-Set Courtron™ Ultra-Fine Polypropylene
• Collection: Easton
• Face-to-face wilton woven
• Soft luxurious finish in excess of a million points of yarn per square meter
• Designs are created using a multi point
• Pile height: 0.35"
• Primary Color: Poppy Red
• Secondary Color: Orange Spice, Red Earth & Red Miso

About Couristan

For over 75 years Couristan, Inc. has been a powerful name in the area rug and broadloom industry. Owned by the Couri family for two generations and operated today by brothers George G. Couri, Chairman and Ron J. Couri, CEO and President, the company prides itself on having the most exquisite handmade and power-loomed floor coverings available from anywhere around the world.

Founded in 1926 by brothers Basil J. Couri and George J. Couri, and appropriately named "Couri Brothers," the company began its humble beginnings by importing fine handmade area rugs from Persia. According to Ron Couri, Couristan's CEO and President, importing area rugs from Persia was a difficult task. "I remember listening to my father and uncle's travel stories. First they took a ship to England, then another to the continent. Once in Europe they took the Orient Express and then drove through the desert to Persia. They finally arrived 32 days later. It was quite an adventure."

The first area rugs imported by the company were a few shipments of Sparta Rugs from Smyrna. At the time, the company began affixing "Couristan" trademark labels to the back of each and every rug it imported. This mark was composed from the family's surname "Couri" and the frequently used suffix "stan", referring to the region of small weaving villages in which the company imported its rugs from. The company would quickly begin to broaden its horizons, as well as its area rug offerings by importing rugs from India in 1927.

In the 1930's, Couristan began importing handmade hooked rugs from China and braided rugs from Japan. At the time nearly 99 percent of the total production of Japan's floor coverings were being exported to the United States. According to Ron Couri, Couristan was regarded as one of the country's largest importers of Japanese braided rugs from the 1930's to the 1960's. During that time there wasn't much of a market for Oriental-design products in the United States, but through Couristan's ingenuity and extensive design development, the company was able to create a substantial marketplace for handmade Oriental area rugs.