Whenever you find yourself with family and friends enjoying the pleasures of life it is always somewhere there in the background - a cooler. While enjoying the beach with the family, watching your children's sports games, boating, tailgating, or a list of a thousand other fun outdoor activities you will (up until now) find only a red, blue, white, or green cooler in different shapes and sizes. Co...ol Works Cup now offers the first generation of concept coolers! You can make a personal statement by just showing up for that barbeque or NASCAR race. Instead of a cooler being strictly a commodity, Cool Works Cup has created a premium product designed for the NASCAR enthusiast. The high quality structure and artistic beauty is sure to WOW the neighbor and fans alike. Cool Works Cup believes this unique product will be sought after, not only as a practical ice chest, but as a collectible souvenir and keepsake. The loyal NASCAR fan will now have a bragging piece and another way to show their support for that special team and driver.