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COBY was founded by Mr. Young Dong Lee in 1991, with the corporate objective of delivering value, quality, and innovation in consumer electronics products to all consumers at all levels of income. COBY steadily built consumer brand equities through an ever-evolving product line and by staying true to the company's core idea and objective of delivering consumer value. This simple business objective still remains true today as COBY aims to evolve into a world class CE brand.