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COBY was founded by Mr. Young Dong Lee in 1991, with the corporate objective of delivering value, quality, and innovation in consumer electronics products to all consumers at all levels of income. Mr. Lee created COBY and steadily built consumer brand equities through an ever-evolving product line and by staying true to the company's core idea and objective of delivering consumer value. This simple business objective still remains true today as COBY aims to evolve into a world class CE brand. In its short history in the consumer electronics industry, COBY has experienced rapid growth and significant changes in its product offerings. Regardless of what the future may hold, one thing is certain - COBY will be continually expanding into new product lines from its core strengths, while always standing firmly by its vision of producing high quality, value CE products for their consumers.