Twenty seven years ago a retail jewelry store was opened on Nassau Street in NYC. After a few years, an opportunity presented itself and a second store was opened at the World Trade Center. With this transition the establishment of the New Company name evolved – “World Trade Jewelers”. Soon to arrive in the Hershey’s family of products are Silver and Cubic Zirconia, & Base Metal jewelry items. These varieties of components offer an array of Hershey products that will satisfy every level of retail establishment and consumer. The Hershey’s Kiss jewelry line of products was introduced into the market at the JCK Las Vegas show in June 2009. World Trade Jewelers has enjoyed tremendous accolades for producing a valued product in these challenging times. The Hershey’s Kiss Jewelry item is becoming a staple and a symbol of love “The New Heart” item. Soon everyone will want to be adorned by “A Kiss that Lasts Forever” TM.