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For 26 years, Chelsea Green has been the publishing leader for books on the politics and practice of sustainable living. They are a founding member of the Green Press Initiative and have been printing books on recycled paper since 1985, when their first list of books appeared. They lead the industry both in terms of content—foundational books on renewable energy, green building, organic agriculture, eco-cuisine, and ethical business—and in terms of environmental practice, printing 95 percent of their books on recycled paper with a minimum 30 percent post-consumer waste and aiming for 100 percent whenever possible. This approach is a perfect example of what is called a ”triple bottom line“ practice, one that benefits people, planet, and profit, and the emerging new model for sustainable business in the 21st century.