Carson zOrb Digital Microscope in Green Safari

Carson Optical is a leading supplier of consumer optics for people of all ages and interests. Carson is known for innovative, high-quality optics at extraordinary value. Carson branded products include a wide range of binoculars, magnifiers, microscopes, and related accessory products. In 2007, Carson's new XM-HD High Definition binoculars received the Editor's Choice Award from Camping Life Magazine and Outside named the XM-HD as the "Killer Value" in the binocular category in the magazine's Buyers Guide/Gear of the Year Issue. Carson Optical services the hunting, fishing, birding, outdoor, children's educational toy and lifestyle markets.

Innovative products, unique designs…at Carson Optical, this is more than a catch phrase-we make it happen. Global communications have made the world a much smaller place. Companies that innovate will flourish, and those with a "me too" attitude will wither and die. At Carson, we invest considerable resources in development and design. Our Binoculars, Magnifiers, and Microscopes are indeed "innovative" and "unique". >br?>br? This is how we do it...

Through collaboration and research, Carson is able to develop solutions to life’s simple problems. At Carson, product development is a collective process. We encourage our engineers to look to other industries for new technology and ideas. We motivate our staff at all levels to contribute to product development. In many corporations it would be unusual to find a salesperson listed as a "co-inventor" of a patent, but at Carson this is commonplace. Our patent portfolio has increased exponentially in the past several years as Carson has placed an ever-increasing focus on product design and development.

On the surface, some of our most popular items like the MagRx™ and the Stuff-It™ seem like obvious solutions to some of life’s inconveniences. In actuality, both products were developed after testing and modifying hundreds of prototypes. Our knack for design goes far-beyond lens cleaners and magnifiers, Carson has brought to market some of the industries best performing binocular coatings with the introduction of our XM-HD Series™ Binoculars.

Our staff is encouraged to become actively involved with the products that we manufacturer. Carson sponsors company events such as bird walks in order for staff members to use Carson binoculars and accessories in the field. We are also doing our part at home, by planting native bird-friendly foliage.