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Jake Burton, founder and owner of Burton Snowboards, has dedicated the past 26 years of his life to snowboarding. In 1977, Jake founded Burton Snowboards in South Londonderry, Vermont. Through the years, he’s played a vital role in transitioning snowboarding from a backyard hobby to a world-class sport. Deemed the ‘Pioneer of Snowboarding’, Jake just sees himself as someone who loves to ride.

By supporting a Global Team of the world’s top riders, Burton Snowboards has fueled the growth of snowboarding worldwide. Their support and development of successful programs like Learn To Ride (LTR), The Chill Foundation, Free the Snow and the US Open Snowboarding Championships has also contributed to snowboarding’s tremendous growth and exposure over the years.

When it’s all said and done, everything they do at Burton orbits around riders. The product development process begins, ends and begins again with riders. They never stop innovating. They never stop creating. And they never stop listening to snowboarders.