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|BOBLBEE was established in 1997 as a design and research hub for sports and recreational equipment. The small BOBLBEE brain trust comes with a variety of experiences from the sport and consumer goods market and includes a network of designers and professional users around the globe. Corporate headquarters are located in Torekov, southern Sweden, with product development and research carried out in Malmö, Copenhagen, Los Angeles and Hong Kong. BOBLBEE is owned by Global Act AB, the holding company, also active in product development for other products in the "edutainment" industry.|