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Beneful has a taste for play. They are dedicated to bringing the joy of play to you and your best buddy. Why play? It's at the heart of you and your buddy's happiness. Which is what Beneful is all about. They know that people want everything in their buddies' lives to be playful and enjoyable, so they reinvented dog fun. In 2001, Beneful came out with Beneful dry dog food, with fun colors, shapes, textures & flavors. In 2006, they cooked up Prepared Meals: recipes with real ingredients in joyous flavors. 2012 saw the debut of their playfully delicious Baked Delights dog snacks. Now they are finding new ways for you to play, like the dream dog parks that they are building. And wait until you see what's next. So check the Beneful selection and discover incredible new ways to share, enjoy, and play.