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Shirley Pepys, founder of Noel Joanna Inc. (NoJo) and her son Noel Pepys have teamed up with Dr. William Sears, best known as "Americas Pediatrician, to create fashionable and functional products to make life simpler for parents and better for babies. Balboa Baby® designs contemporary, unique products using luxurious fabrics and distinctive prints. They continue to find innovative ways to make parents lives easier, their babies happier and to give them both opportunities to bond and experience life together. Cuddle your baby.