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The BabyBindle Company LLC™ was founded by Sandra Frawley, a mother of two and a constant dabbler in the Entrepreneur world. Babybindle™ was started out of the necessity of one mother to organize her baby supplies after no other solution would suffice. In July 2010 Sandra won a $15,000 grant from the Huggies MomInspired Program enabling her to start her own company and develop her invention. Sandra believes the old adage "necessity is the mother of invention", and who better to invent than busy moms who need life to run a little smoother.