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Babalu, Inc. was launched in 2006 to better a classic toy tradition with the introduction of the FeltTales brand. Its founder, Blair Everett, has an exceptional thirty-year career in the toy business and he brings that knowledge and commitment to the growing classic toy product with improving play and quality. Babalu, Inc. feels that child's play is important business. Too important, in fact, to leave it up toys that quite frankly do so much while ironically doing so little.