The guiding principle of Asmara has remained unchanged since their owner and president, Abid Ilahi, founded the company 35 years ago. They strive to create the most beautiful carpets in the world, using the world's finest materials and according to traditional production methods.
The name Asmara is borrowed from an oasis city, which in the native language means, "the four are united? and refers to four ancient tribes that combined to create harmony and peace in their region. The notion of unity to create harmony is central to Asmara's vision. By unifying the artist, the weaver, the interior designer,and the consumer, beauty and balance within the home is achieved.
It is with this vision that Asmara carpets are created. Asmara carpets are recognized worldwide for their unique designs, unparalleled color palettes (a single carpet may contain as many as 300 colors), sophisticated shading and intricate details. These qualities, coupled with exacting color standards and master workmanship, make an Asmara carpet a treasure that will endure from one generation to the next.