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Back in the early 80's, when Swapan Basu chanced upon the opportunity to make hand painted accessories, he was quick to seek help from his "best friend" and "wife", Roma. In 1984, Roma started designing hand painted bags while developing the process and refining the method of painting over the years. Today it is a closely guarded family tradition. During the early days, Roma had to overcome the hurdle of finding people to paint her designs on the handbags. So, she set out to look for unemployed youths with a basic sense of art and an eagerness to make an honest living. She succeeded in recruiting a handful of boys and girls who were either unemployed, socially backward or barely making a minimum wage. Training them was an uphill task. Today, these painters are not only making a good living and providing for their family, they are also training and recruiting others who are going through the same economic challenges in their lives.
Roma's son, Bhaskar, grew up watching his parents working hard to build their business. Bhaskar Basu is fast becoming the quintessential designer of wearable art… a classic style in the world of "accessories" that enables you to express yourself through a unique fashion.
In 2000, with Swapan's assistance, Bhaskar gathered enough funds to start Basu Corporation. Basu Corporation sold its first Anuschka® handbag in September, 2000. Soon Bhaskar started researching the market and learning more about fashion trends. Anuschka® defied mainstream fashion. So, one had to look beyond. Bhaskar inspired his mother to be bold with her designing and started contributing his own art concepts. Gradually, Anuschka™ started to grow and Bhaskar's involvement in designing grew deeper. Today, Roma and Bhaskar have over 40 artists working under their guidance and these innovative designs are available in USA, Canada, Bahamas, Great Britain, France, Germany, Spain, Italy, Switzerland, Netherlands and Belgium.