Capturing the spirit of the true West, American West designs are influenced by the men and woman who embrace the lifestyle and are proud to be part of the culture. Industrialization has allowed some companies to create tooled leather through the use of machines. Not at American West. Each and every American West item is still tooled by hand, one strike at a time, to create these beautiful works of art. Though their products are created by time-honored traditions, the modern day conveniences of cell phone pouches, credit card slots and zipper pulls (to mention only a few) are not forgotten in the design details.