Ame and Lulu is a sophisticated lifestyle brand of accessories which embraces classic American style. Amye Kurson, the company's founder, launched her quest when she was dismayed by the lack of trendy golf and tennis products that were being marketed in many boutiques and pro shops. Her goal was to form a company that had classic, fun and appealing accessories that were both stylish and practical. Amye designed her first prototype for golf headcovers in 2003 and shortly thereafter launched Ame & Lulu. Although it started as a golf concept, Ame & Lulu quickly evolved into a lifestyle brand encompassing golf, tennis, yoga and everyday accessories. In 2010 the pet, baby and home collection were launched. The stylish fabric and bold colors have become a signature of the brand.