nuLOOM believes that floor coverings and art should not be mutually exclusive. Founded with a desire to push boundaries and break the rules of what is expected from an area rug, nuLOOM was created to fill the void between brilliant design and affordability. nuLOOM's creations infuses their expertise in producing high quality floor coverings with passion for nature’s wonders and art. The designs encapsulate the organic beauty of the earth with the fresh and modern palette of today's fashion forward shopper. Innovative animal prints and color combinations in nuLOOM's Earth collection, bold lines and bright tones represented in the Metro collection, and the subtle elegance of the Flur collection are just some of nuLOOM's inspirational home decor pieces. nuLOOM's Flokati collection of 100% pure wool shag carpets handwoven in Greece brings back a home fashion accessory that has lasted for the past three millennia. The Flokati carpet dates back to the 5th century where they were used by Vlach shepherds in the Pindos Mountains of modern day Greece. Today Flokati's have emerged as one of the most contemporary floor coverings of the modern era. nuLOOM is proud to bring back this timeless plush rug from Greece to create a warm and inviting look in your home.