The concept is simple. Over 300 leaders in the worlds of film, fashion, art and music have donated 30 minutes of their time to design a symbol of hope, a stick person self-portrait, and to write a message of hope for the future. These artworks are used to create unique Whatever It Takes products, including this fantastic range of mugs, all manufactured under ethically audited working conditions. Each celebrity-designed mug raises money for the celebrity's chosen charity - tackling key global development issues including poverty, child abuse and environmental conservation. All royalty proceeds are shared equally by 21st Century Leaders and the celebrity's chosen charity.