Fifteen years ago, Avi Cohen scoured Southern California's department and specialty stores for home furnishings. After finding nothing to suit his tastes, he created a plan to start a home furnishings company of his own. Cohen's father put him in touch with an Israeli fabric mill executive and Veratex was born.
In 1992, Cohen opened a small sewing and manufacturing facility in Los Angeles and began importing piece goods. After three months, the modest 400 square foot facility expanded to 1,200 square feet. by the end of the second year, capacity was at nearly 12,000 feet and growing. Cohen explains the rapid progress of the company by the deep commitment and confidence he had in the company from the rough beginning: "At first our growth was very slow, but we kept reinvesting all of our money into the business, using better fabrics and higher quality fabrications," he says. "We started to gain placement in the small independent specialty stores and some larger specialty stores on the West Coast and in Canada. In 1994, we introduced our first woven jacquard bedding... it became a number one seller. That was when business really took off."