Universal Map was founded in 1976 in the wake of the oil embargo. In earlier years, oil companies spent millions of dollars annually handing out free maps to promote travel. Gas shortages during the embargo virtually halted travel in the U.S., and as a result, the oil companies suspended their free map programs. This left a void in the market that was partially filled by independent distributors, including Universal Map. Today, Universal Map provides one of the most extensive lists of U.S. travel products available anywhere. As it has grown, Universal Map has also developed specialized product lines including Rush Hour Business Mapping References and Little Passenger children's travel activities. These specialized products also include the largest selection of city folding maps, large format commercial wall maps, laminated folding flip maps, Visual Voyage educational resources, customizable advertising and private label products, and innovative mapping solutions. New technology-driven mapping solutions also provide unlimited customization services and data display options for any industry. University Map offers several mapping solutions, including FastTrack GIS, a comprehensive process to create a publishable-quality GIS file based on your specifications. Their intelligent data is routable, searchable and geo-referenced, allowing for ease of integration with technologies such as Global Positioning Systems (GPS) and wireless applications (WIFI). Universal Map employs today's advanced technology to create files that meet your specifications for use in paper, PC and web applications. Where will your map take you?