Pur Atheltics brand began in 2002 as a way to enhance your workout routines whether it be Yoga, Pilates, Aerobics or Fitness by way of providing fitness props for your physical fitness workout. This product line includes fitness balls, weighted products to tone muscles, stretch bands and stretch cords, balance boards just ot name a few. Most of products are skewed towards the woman consumer. This includes design color, weight, packaging, tensile strength etc. The Pur Athletics mission is to provide healthy lifestyle products for your body, mind and spirit that provide outstanding performance.