At Nature's Variety, their passion is the health and happiness of your cherished cat or dog. They are proud pet parents, just like you! So they understand that your pet has a special place in your family, in your life, and in your heart. They believe your dog and cat deserves the best nutrition.Nature's Variety offers a variety of nutritious choices for your special pet, including complete and balanced Instinct Raw Frozen Diets, grain-free Instinct Kibble and Cans, and holistic Prairie Kibble and Cans. Every day, they hear from their customers about healthy, happy dogs and cats. Their foods may have eased an allergy, helped weight loss, improved skin and coat, or interested a picky eater. These incredible results continue to fuel their passion for pets, and inspire them to be leaders in pet health and nutrition.