In the beginning, all the founder of Lifetime Products wanted was a sturdier basketball pole for his backyard. With this in mind, he found and purchased a piece of heavy-duty used pipe, a sheet of plywood, and a basketball rim. The result was a basketball standard for his backyard. That was 1972.
Seeing the potential that others might also desire a quality basketball system in their yards, he placed an ad in the "Big Nickel," the local free classified newspaper, and made his first sale. The rest — as they say — is history.